Face Yourself reference
Beauty industry statistics, 2026.
Current figures on beauty retail, makeup and cosmetics, gathered in one calm, source-led reference. Each statistic includes its original publication so you can follow the detail behind the number.
Last updated September 28, 2026
At a glance
A market shaped by everyday ritual.
Beauty is both personal and substantial. These figures put the category in context, from specialist-store sales in the United States to the makeup and skin-care segments that shape the wider market. Figures are kept in the currency and scope used by their original source.
Retail and market size
Beauty retail in context
$33.1B
U.S. cosmetics, beauty-supply and perfume-store sales in 2024
The latest Annual Integrated Economic Survey reports $33.083 billion in sales for this U.S. retail category.
Source: U.S. Census Bureau, 2024 Annual Integrated Economic Survey ↗$107B
U.S. cosmetics and personal-care market value in 2024
Cosmetics Europe places the U.S. market at $107 billion in its 2024 international market comparison.
Source: Cosmetics Europe, Annual Report 2024 ↗€104B
European cosmetics and personal-care retail sales in 2024
The figure covers the EU-27, Norway, Switzerland and the United Kingdom in Cosmetics Europe’s 2024 market view.
Source: Cosmetics Europe, Annual Report 2024 ↗Category focus
Skin care and colour, by the numbers
€30.1B
European skin-care sales in 2024
Skin care was the largest category in Cosmetics Europe’s 2024 European market breakdown.
Source: Cosmetics Europe, Annual Report 2024 ↗€13.9B
European decorative-cosmetics sales in 2024
This category covers colour cosmetics in the report’s 2024 European market breakdown.
Source: Cosmetics Europe, Annual Report 2024 ↗9,600+
Small and medium-sized companies in the European cosmetics industry
Cosmetics Europe reports more than 9,600 SMEs in the sector in its 2024 annual report.
Source: Cosmetics Europe, Annual Report 2024 ↗Transparency
Cosmetic-product reports can now be checked in one public place.
In September 2025, the U.S. Food and Drug Administration launched a public dashboard dedicated to cosmetic-product adverse-event reports. The dashboard is updated daily and includes serious reports submitted under the Modernization of Cosmetics Regulation Act of 2022, alongside voluntary reports from consumers and professionals.
The FDA is clear that a report does not establish that a product caused an event, and the data should not be read as a product safety rating. It is a useful transparency tool, not a verdict.
Read the FDA dashboard announcement →Sources and methodology
Built to be cited, not skimmed past.
This page uses named, public sources and preserves their year, currency and geographic scope. We update it when a key source releases a newer edition, while keeping these section links stable for readers who return to a specific figure.
- U.S. Census Bureau, Annual Integrated Economic Survey, 2024U.S. cosmetics, beauty supplies and perfume-store sales.
- Cosmetics Europe, Annual Report 2024International market comparison and European category, company and employment figures.
- U.S. Food and Drug Administration, cosmetic-product dashboard announcement, September 12, 2025Public reporting-database scope, cadence and limitations.
Beauty, made more personal.