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Makeup

Foundation basics

A better foundation routine starts with a little less guessing. These guides bring shade, finish and application back to what matters, how your skin looks and feels to you.

Neutral foundation bottle on a soft blush background

In this guidebook

Neutral foundation bottle on a soft blush background

Foundation basics

How to Choose the Right Foundation Shade

A calm, practical way to find a foundation shade that looks like your skin in the light you actually live in.Read the guide →